Integrity Assessments Investigations · TX Lic. A19944401
90-Day Revenue Generation Plan
Confidential · Prepared by Dr. Celvin G. Walwyn, Executive Director
Target: $60,000 Period: Q2 2026 Confidential
◆ Confidential — Authorized IAI Personnel Only

1. Executive Summary

Integrity Assessments Investigations (IAI) is a licensed Texas private investigations firm (TX License No. A19944401) holding tri-level court approval — CJA Panel Vendor/SDTX, Harris County, and Fort Bend County — and offering forensic-grade services exclusively to the criminal defense community. IAI is led by Dr. Walwyn, a retired Texas Police Chief with nearly four decades of command-level law enforcement leadership, including service as International Police Commissioner of the Federation of St. Kitts and Nevis and Deputy Commissioner of the U.S. Virgin Islands Police Department, and a Ph.D. in Public Safety (Police Leadership), Summa Cum Laude.

This plan provides a structured, action-driven roadmap for generating $60,000 in gross revenue within 90 days by activating IAI's most high-yield service lines — court-appointed investigations, EyeDetect® credibility assessments, PCSOT testing, and expert witness services — through aggressive attorney outreach, bar association engagement, and referral network building in Harris and Fort Bend Counties.

2. IAI's Competitive Advantage

IAI is not a startup entering the market cold — it enters with credentials that most competitors cannot match:

3. Revenue Model — Path to $60,000

Service LineUnit FeeUnits / 90 DaysProjected RevenuePriority
CJA/Court-Appointed Investigation$2,500 – $5,0008$28,000🔴 HIGH
EyeDetect® Credibility Assessment$450 – $60030$15,000🔴 HIGH
PCSOT Testing (Supervision)$300 – $45020$7,500🟡 MED
Private Pay Defense Investigation$1,500 – $3,5004$6,000🟡 MED
Expert Witness Testimony$1,500 – $2,5002$3,500🟢 ADD-ON
TOTAL TARGET (90 DAYS)$60,000

These projections assume bilingual outreach is active, the website and capability statement landing page are live, and email outreach to HCCLA member attorneys begins in Week 1. The conservative scenario assumes 80% of targets are met, yielding approximately $48,000–$52,000. The stretch scenario, with bar association presentations and panel referrals, reaches $65,000–$70,000.

4. 90-Day Phased Action Plan

PhaseTimelineRevenue TargetKey Actions
Phase 1 – FoundationDays 1–30$15,000Finalize website & capability statement; launch attorney email outreach (HCCLA 200+ attorneys); join HCCLA & Fort Bend Bar; begin CJA panel registration follow-up; secure 4–5 EyeDetect® cases; activate 2 court-appointed PI cases
Phase 2 – MomentumDays 31–60$25,000Present at 1 bar association lunch/CLE; follow up all Phase 1 contacts; expand to personal injury defense referrals; lock in 3–4 new court-appointed cases; expand PCSOT referral network with probation & parole offices
Phase 3 – HarvestDays 61–90$20,000Activate referral partner agreements with 3+ defense attorneys; deliver testimony in at least 1 active case; pursue SDTX CJA panel formal approval; close out open investigations; invoice all billable hours

5. Attorney Outreach & Marketing Strategy

5.1 Primary Target: HCCLA Member Attorneys

The Houston Criminal Lawyers Association (HCCLA) is the single highest-value target pool. With 200+ member attorneys who regularly handle CJA-panel and state-appointed defense cases, a systematic outreach campaign is the fastest path to case referrals.

5.2 Fort Bend County Bar Association

Fort Bend County is an underserved secondary market with strong growth in criminal defense work. IAI holds Fort Bend County court approval and should activate this credential aggressively.

5.3 Referral Network: Probation & Parole Officers

PCSOT testing cases flow primarily through supervision referrals. A 10-letter campaign to Harris County Adult Probation and CSCD offices explaining IAI's PCSOT certification and EyeDetect® protocol can generate a steady stream of $300–$450 per-session cases.

6. Pricing, Billing & Collections

IAI must implement firm billing practices to achieve the 85%+ collection rate required to hit the $60,000 cash target: